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Direct mail campaigns involve significant costs related to production, printing, and postage. By utilizing up-to-date mailing lists, CPG companies can ensure their marketing budget is spent on reaching potential customers, thereby maximizing the return on investment.
Current data allows for the personalization of direct mail pieces, which can significantly increase engagement and response rates. Personalized offers based on previous purchasing behavior or expressed interests can make consumers feel valued and more likely to engage with the brand.
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