Why Should Healthcare Providers Buy Targeted Mailing Lists?
Healthcare is an essential service.
Most health insurance plans cover the full cost of at least one annual wellness visit, otherwise known as a checkup. Then, there are the dozens of other medical services a person might look into. This means there’s no reason for patients not to book the occasional appointment with someone.
Clearly, the demand is there. In the United States, there are 6,120 hospitals. And a sweeping 18 million Americans work in healthcare, according to the Centers for Disease Control and Prevention (CDC).
That said, the medical field is competitive. Patients want the best possible care they can receive—which makes it critical for providers to strategically showcase their services. Targeted direct mail marketing is a technique we absolutely recommend that you consider.
Patient Focus: Targeted Direct Mail Marketing for Healthcare Providers
So you’re a healthcare provider looking to reach new patients.
Say you’re an obstetrician who works closely with expectant mothers. To segment your audience, your direct mail marketing should primarily target married or partnered women ages 25 to 45.
Or maybe you’re an orthopedic surgeon specializing in hip replacements. Chances are, you’re going to target patients of retirement age—mainly those living in your area. You can filter your list further by focusing on people who value physical activity and mobility. Younger patients with no known hip problems wouldn’t be good candidates for the surgery.
Regardless of your practice area, here are some key targeting considerations:
- Prioritize HIPAA compliance
A seemingly strong mailing list won’t do you much good if you fail to comply with data privacy laws like the Health Insurance Portability and Accountability Act (HIPAA). Healthcare providers should only target patients who have explicitly consented to having their information shared for marketing reasons.
- Consider your ideal patient
To reach the right patients, you need to properly segment your target audience. Consider factors like medical conditions, treatment history, and demographics when building your list. Note that providers experience the best results when they make good use of filters like age and income level.
- Keep your mailing lists current
The medical field is always changing, with patient needs evolving by the day. Providers should update their lists regularly to make sure they connect with audiences at the right time. For instance, you wouldn’t want to advertise laser eye surgery to someone who recently got a vision correction procedure.
Note that BuyLists corrects errors and other discrepancies by continually updating consumer information. We take pride in giving healthcare providers the top-quality, reliable data they deserve.
Provider Focus: Targeted Direct Mail Marketing for Healthcare Practices
Similar to healthcare providers, healthcare practices can take advantage of targeted direct mail marketing too.
The process is similar to what we’ve described above, but the end goal is a little different. Instead of reaching new patients (which is certainly an option), practices may use specialized mailing lists for hiring purposes.
That’s right. Medical facilities can boost their staffing by targeting well-qualified healthcare workers with unique practice areas and specializations. This type of targeted direct mail marketing may list the key selling points of your practice from an employee’s perspective. In addition, you may choose to describe the appeal of living in your state or city—especially if you plan to target providers from other regions.
Just like you can reach new patients with targeted direct mail marketing, you can access potential providers too.
Promote Your Healthcare Business with Specialized Mailing Lists
Healthcare practices and providers looking to stay at the forefront of their industry need to invest in proven marketing strategies.
Targeted direct mail is a great place to start. Practices can connect with the right professionals using this technique, while providers can access the most relevant patients.
So identify your ideal audience, and start building those connections using BuyLists.com by AccuZIP. With our seamless interface, real-time lead counts, and hundreds of filters, elevating your healthcare marketing has never been this simple.
Not only that, but our platform is 100% compliant with state and federal health data regulations. Order your targeted mailing lists now for only $0.03 per address, and contact us with questions or for more information.