Why Should Entertainment Companies Invest in Targeted Mailing Lists?
Audiences always have their eyes on the next big thing. Whether you’re promoting a movie or putting the spotlight on a special event, it’s important to get the word out.
A good way to do this is through targeted direct mail marketing.
Benefits of Targeted Direct Mail Marketing in Entertainment
Marketing a big production or event isn’t easy. By creating targeted mailing lists—and sending your audience tailored promotions—you can enjoy the following benefits:
- Personalized outreach
Targeted direct mail lets entertainment companies customize their messages for specific audiences. This personalization can make promotions more relevant, increasing the likelihood of engagement. For instance, a theater company can send their most loyal patrons custom programs for upcoming shows.
- Higher response rates
Direct mail typically gets a better response than digital marketing channels. This can be especially advantageous for entertainment businesses like movie theaters, live performance venues, and event organizers. In these cases, a tangible promotion can drive immediate action (like buying a ticket).
- Improved brand recall
Physical mail has a longer shelf life than emails or digital ads, which can easily be deleted or ignored. Direct mail recipients are more likely to remember the promotion and the brand it came from—especially when the mail piece is creatively designed. When you segment your audience, the impact goes even further.
- Measurable outcomes
Targeted direct mail campaigns can be tracked and measured via unique discount codes, personalized URLs (known as PURLs), and response cards. This data can help you evaluate your campaign, understand different audiences’ preferences, and refine your approach for the future.
Targeted direct mail marketing can obviously bring great returns. But is it the right move for your entertainment business?
Can Any Entertainment Company Use Targeted Mailing Lists?
The entertainment industry is pretty widespread. Yet marketing plays an important role across the board—and all companies can benefit from specialized mailing lists.
The following entertainment businesses can use targeted direct mail marketing:
- Movie theaters
- Theme parks
- Music venues
- Sporting arenas
- Theater companies
- Comedy clubs
- Escape rooms
The next step is to identify your target audience, which may vary depending on the event you’re promoting. From there, you can start building compelling targeted direct mail campaigns.
How Should Entertainment Companies Segment Their Audience?
Entertainment companies have plenty of specialized mailing list filters at their disposal. We recommend segmenting your audience by:
- Demographics
Targeting people by age or income level can be very effective. Theme parks may tailor their messaging to families with school-age children, for example. And a comedy club or sporting venue can promote VIP packages to high-earning singles.
- Buying history
Segmenting your audience based on past purchases will help you reel in loyal customers. Consider promoting season passes or membership programs to frequent attendees—and sharing special promotions to boost occasional event-goers’ participation.
- Special interests
To attract a high response rate, build targeted direct mail campaigns around niche groups. For instance, think about honing in on the fans of a specific band or sports team. Your audience will be much more receptive to events they know they’ll love.
The goal here is to promote different types of events to different people. By understanding what your target audience wants from you, you can create the most engaging targeted direct mail campaigns.
Promote Your Next Event with Targeted Mailing Lists
Entertainment companies need to connect with their audience in order to sell tickets or passes. A trusted targeted mailing list provider can help you engage people who are primed to buy what you’re selling.
That’s right. With BuyLists.com by AccuZIP, you can build specialized mailing lists that target the unique audiences you hope to reach. Our simple interface, real-time lead counts, and extensive filters will improve your marketing fast.
Are you ready to get started? Order your direct mail lists now for only $0.03 per address. In the meantime, please contact us with questions or for more information.