The Case for Targeted Mailing Lists in eCommerce
eCommerce is the way of the future.
Today there are over 26.5 million eCommerce sites around the world (up 17.3 million from 2019). By 2040, 95% of all purchases are expected to take place online. The industry is growing fast, but it’s also highly competitive.
Who wouldn’t want to sell goods or services over the internet? In our digital world, companies can tap into new audiences from anywhere at all. And eCommerce businesses need to do what they can to showcase their offerings.
This is where targeted direct mail marketing comes in. Consider this post your guide to specialized mailing lists in the eCommerce space.
How Does Targeted Direct Mail Marketing Work in eCommerce?
Specialized mailing lists help eCommerce companies build relationships—but there’s more to the process than that.
Here are just some of the ways your online business can leverage this key technique:
- Promote new products
Product launches are exciting. And by investing in targeted mailing lists, you can reach your ideal customer with relative ease.
Say you sell toys online and are launching a new line of games for elementary schoolers. In this case, you would build a mailing list of households with children of a certain age.
Alternatively, if your eCommerce brand sells fitness accessories to high-earners in their 30s and 40s, you would create a segmented list with this demographic in mind. eCommerce brands can segment recipients based on employment information, interest areas, and more.
- Engage new customers
To grow your business and stay profitable, you’ll need to focus on expanding your customer base.
Targeted direct mail marketing can help you segment your prospecting lists—and attract people who aren’t already aware of your brand.
To connect with prospects, you can build lists of consumers who have shown interest in similar eCommerce brands. Or, you can segment a list based on your ideal customer’s profile, with tons of filters to choose from. Age range, hobbies, and marital status are often good places to start.
- Share special offers
Special offers are a useful tool for driving sales and incentivizing eCommerce purchases.
With targeted direct mail marketing, online businesses can deliver these offers directly to their ideal customer—increasing visibility and engagement. The goal is to tailor every promotion to the needs and interests of your segmented audience.
You can create a sense of urgency by offering limited-time discounts, or drive repeat business by sharing exclusive rewards with long-term buyers. eCommerce brands have plenty of options here.
Is Cross-Channel Marketing Important in eCommerce?
eCommerce businesses operate primarily online. So naturally, your company should invest heavily in digital marketing. You’ll want to build a robust email list, finetune your social media, and pay for banner or video ads.
Yet integrating targeted direct mail right along with these digital marketing strategies is essential. Accurate, reliable mailing lists elevate the customer experience. Not only that, but consumers who receive relevant offers by mail report feeling more valued.
This is why cross-channel marketing is so important. Using targeted direct mail alongside other techniques can take your eCommerce business to the next level. With BuyLists, you can tap into new audiences and make sure your promotional materials reach the right people.
Promote Your eCommerce Business with Targeted Direct Mail Marketing
To excel in the eCommerce space, you need to offer products and services that resonate.
Specifically, your offering has to land with your ideal audience. And specialized mailing lists can help you reach members of that exact demographic. With our seamless interface, real-time lead counts, and hundreds of filters, BuyLists.com could be the solution you’ve been waiting for.
So order your targeted lists now for only $0.03 per address, and contact us with questions or for more information. We look forward to hearing from your eCommerce business.