Should Tourism and Hospitality Brands Buy Targeted Mailing Lists?
Travel is on the rise, and tourism service providers need to keep their competitive edge.
Many Americans report having upcoming travel plans in 2024—and naturally, hospitality companies want these people’s business. Specifically, hotels and travel agencies should leverage proven marketing strategies to attract their ideal audience.
While social media is certainly an option, travel marketing also thrives on tangible assets like direct mail. Tourists enjoy receiving promotions with printed photographs of what they might experience at different destinations.
Enter targeted direct mail marketing. This key technique will help hospitality companies connect with the right travelers.
What Types of Travel Companies Use Targeted Direct Mail?
You don’t have to be an all-inclusive resort to benefit from targeted mailing lists. Different types of hospitality businesses rely on this proven marketing strategy.
Consider the following businesses in the tourism sector:
- Accommodations (hotels and resorts)
- Airlines
- Attractions
- Cruise lines
- Meetings and events spaces
- Tour operators
- Travel agencies
Whatever your focus in the hospitality industry, we recommend defining—and segmenting—your target customer. From there, you can invest in highly specialized mailing lists that engage the exact people you want to reach.
Are Specialized Mailing Lists an Effective Tourism Marketing Strategy?
Targeted direct mail marketing is a powerful tool in hospitality. That said, not all specialized mailing list services are created equal. To connect with the right audiences, you’ll want to focus on providers with an expansive list of filters.
The goal here is to segment your audience and reach the most relevant people. For example, hotel loyalty programs are fantastic—but they’re more likely to resonate with long-term customers than new prospects.
Similarly, say you’re a fishing boat rental company. By creating targeted mailing lists, you can avoid mailing offers to everyone within a certain radius. Instead, you can go deeper and focus on tourists with specific interests and hobbies. This will let you focus on your dream prospects: adults who love to fish.
What to Look for in a Targeted Hospitality Mailing List Provider
Not all specialized mailing list services are created equal. To connect with the right audiences, you’ll want to focus on providers that offer:
- High specificity
Whether you’re a budget hotel or a five-star resort, you probably have a good sense of your target demographic. The right targeted mailing list provider will help you reliably segment your audience based on age, income, and other important factors. And they’ll do so to a high degree of specificity.
- Quality data
In the tourism space, businesses should only work with specialized mailing lists providers who can offer quality data. You just won’t achieve the results you deserve by mailing promotional materials to outdated or incorrect addresses. With that in mind, search for a partner who regularly updates their information.
- Customization options
Some cruise lines cater to people of retirement age, while others appeal to a younger crowd. When searching for a specialized mailing list provider, always look for features that let you refine your target audience across multiple lists. This will lead to better, more personalized outreach based on your goals.
A trusted mailing list service will also help hospitality companies avoid sending irrelevant or duplicate materials to travelers. BuyLists keeps communications timely and accurate at every turn.
Watch Your Tourism Business Boom with Targeted Mailing Lists
Travel has recovered post-pandemic, and hospitality companies need to stay competitive.
This is what makes targeting the right people so important. Whether you’re a hotel or a tourist attraction, you can engage willing audiences using BuyLists.com by AccuZIP. With our seamless interface, real-time lead counts, and hundreds of filters, engaging your ideal customer is easier than ever.
So order your targeted mailing lists for only $0.03 per address, and contact us with questions or for more information. We look forward to hearing from you.