Legal Services: Strategies for Targeted Direct Mail Marketing Success

Legal service providers need to advertise their services in order to gain new clients. Targeted direct mail marketing can help law firms engage people who need representation based on many different factors.

From life events like divorce, to business changes like a merger, firms can use different filters to reach their ideal audience.

How Can Law Firms Use Targeted Mailing Lists?

Family, real estate, and corporate law firms specialize in very different legal practice areas. Criminal and personal injury attorneys also target unique groups of people.

Every law firm serves a specific audience. And no matter what kind of law you practice, targeted direct mail campaigns can help you engage the leads who would benefit most from your expertise. Many legal service providers create specialized mailing lists in order to:

• Gain new clients

Current mailing lists make precise targeting easy. Attorneys can build specialized lists based on certain life events like real estate transactions, divorces, and business acquisitions. By creating a segment for each group you hope to target, you can tailor your messaging and increase your chance of a response.

• Build relevance

Your targeted direct mail campaigns won’t be effective if they aren’t relevant to each recipient’s needs. Make sure your communications capture different groups’ legal situations. This will make your outreach a lot more effective—and present an appealing solution to prospects’ personal or business challenges.

• Save resources

Sending a mailer to everyone in your community may sound like a solid marketing strategy. However, this approach is ultimately a waste of time and money. You only want to target people who could use your legal services. And by filtering your audience, you can get an even better return on your investment.

Targeted direct mail marketing can generate a very positive response in the legal services field—but attorneys need to follow the rules. The next section will help legal service providers advertise their firms effectively, and in compliance with the law.

Bar Association Advertising Considerations

While attorneys have the right to market their services, firms should consult their bar association before taking the leap. This is because there are many legal and compliance requirements to factor in.

Above all, you’ll want to avoid making false or misleading claims. Lawyers certainly can’t guarantee a positive outcome in their promotions, even if there’s a high chance of success.

And in Florida, attorneys must run their direct mail campaigns by the state bar at least 20 days before they go out. Oregon and Washington, meanwhile, prohibit solicitations that target people of diminished capacity. This refers to prospects who aren’t equipped to make reasonable, well-informed decisions.

There’s a lot to consider before you build a targeted direct mail campaign in the legal services. But with insight into the restrictions you may face, you can engage potential clients efficiently and ethically. Partnering with a trusted targeted mailing list provider can help you at every step of this process.

Build Your Legal Client Base with Targeted Mailing Lists

Law firms need to understand and engage their ideal clients in order to grow.

BuyLists.com by AccuZIP lets you build specialized mailing lists that target the exact people you hope to reach. Our simple interface, real-time lead counts, and extensive filters will improve your legal services promotions fast.

Are you ready to get started? Order your direct mail lists now for only $0.03 per address. In the meantime, please contact us with questions or for more information.