Importance of Targeted Mailing Lists for Publishing and Media Companies
Media is a catchall term for the magazines, newspapers, and books readers appreciate. If you are a publisher looking to promote a subscription service or new release, then targeted direct mail marketing could be a great fit for your brand.
How Can Publishing Companies Engage New Audiences?
A direct mail campaign can give your target demographic an introduction—or even exclusive access—to your publication. Consider the following strategies for engaging a wider audience:
- Samples
To generate leads, send a sample issue of your newspaper or magazine (or a book excerpt) to your ideal readers. This is a good way to spark interest in your media company.
- Seasonal promotions
Most people appreciate timely, relevant offers. Plan to create seasonal promotions for unique holidays, going back to school, or the end of the year.
- Bulk discounts
Discounts for bulk book purchases—or a full year’s subscription to a newspaper or magazine—can encourage people to act. This is a solid technique for boosting business without being pushy.
- Free gifts
Few things compare to a special gift. Consider sharing a direct mail piece that lets people know they’ll receive a bonus gift if they buy from you. Branded tote bags and calendars are common examples.
- Retargeting offers
Book publishers have access to a unique opportunity. These offers target people right after you’ve already sold to them. The idea is to promote items that relate to what the consumer originally bought from you.
From subscriptions and new releases, to special editions and buy-one-get-one specials, there’s plenty of valuable content you can share.
Benefits of Targeted Direct Mail Marketing for Media Companies
Direct mail campaigns need to be targeted. This means your mailing lists must be current and accurate—and the people you engage must be primed to act on your offer.
With these items in order, you can focus on the benefits of targeted direct mail marketing. These include:
- Higher engagement
Your media company will see greater returns by targeting readers based on demographic information, interest areas, and other filters. The goal here is to use data to connect with different audience segments. Talk about a solid way to increase engagement and sales.
- Reader acquisition
Whether you’re looking to start a new publication or expand your current readership, targeted direct mail marketing can help you connect with leads. Filter each list by interests, age or gender, and even buying behavior in order to gain new subscribers.
- Competitive pricing
Direct mail marketing is cost-effective—as long as it’s properly targeted. To avoid wasting money on a generic campaign, try to make good use of the filters you have at your disposal. Strong segmentation can help you avoid sending promotions to outdated address or uninterested readers.
Personalization is the common thread here. Targeted marketing campaigns that are tailored to the recipient will increase response rates by a long shot. For the best results, we encourage you to filter your audience based on previous purchases, reading preferences, and subscription history.
Grow Your Publishing Audience with Targeted Mailing Lists
Media and publishing companies need to understand and engage their ideal audience in order to grow. Partnering with a trusted targeted mailing list provider can help you achieve this.
BuyLists.com by AccuZIP lets you build specialized mailing lists that target the exact people you hope to reach. Our simple interface, real-time lead counts, and extensive filters will improve your publishing and media promotions fast.
Are you ready to get started? Order your direct mail lists now for only $0.03 per address. In the meantime, please contact us with questions or for more information.