How Can Fitness and Wellness Centers Use Targeted Mailing Lists?
Did you know there are over 113,000 health and fitness clubs in the U.S.? The competition is steep, and gyms and wellness facilities need to understand their audiences in order to grow.
This makes targeted direct mail marketing an essential priority.
Targeted Direct Mail Marketing in the Health and Wellness Industry
Building a mailing list may seem easy—but there’s a certain level of strategy involved.
Fitness clubs and wellness facilities can segment their audiences to:
- Target local people
Segmented, localized mailing lists will make sure your promotions reach the right audience. There’s real value in sending personal training offers, massage specials, and membership opportunities to the most relevant demographics. Use mailing lists to avoid people who have moved away—or those who would have to deal with a long commute to visit your club.
- Customize offers
Targeted direct mail marketing will help you personalize each offer—and increase your chances of engaging members. If certain people have shown an interest in Pilates or spin classes, you can tailor offers for those groups specifically. Or, if you’re a yoga studio looking to reconnect with inactive customers, you can create special promotions for those people too.
- Share new services
Most health clubs and wellness businesses expand their offerings from time to time. Specialized mailing lists can help get the word out. Whether you’re adding classes or remodeling your facilities, segmenting your audience will make sure only the right people hear from you. From there, you can expect a higher rate of participation—and watch your engagement skyrocket.
- Strengthen community ties
Part of the fun of running a gym or wellness club is the community you create. Owners and managers can bring members together more seamlessly by maintaining current targeted mailing lists. This will help you inform local residents about special events, workshops, and group challenges. Building a strong sense of community is simply an added bonus.
Now let’s discuss how fitness and wellness centers should segment their audiences.
Health and Fitness Audience Segmentation Strategies
There are real benefits to targeted direct mail marketing in the fitness and wellness industries. The first step is to be thoughtful in the way you approach different audiences.
Consider the following customer segments:
- Prospective members
Think about engaging people who value wellness but have yet to join your club. Targeted promotions, and follow-ups with those who have visited your center but not yet enrolled, are a great place to start.
- New members
Want to keep your newest members with you for the long haul? This audience segment would benefit from introductory mailers about your facility, or pamphlets summarizing your wellness services.
- Current members
Member exclusives can go a long way in boosting retention, so segment your audience accordingly. You can even get specific by targeting seniors—or families with young kids—with extra-special promotions.
- Former members
Looking to reengage past members? Targeted direct mail marketing will help you keep in touch with those who still live in the area. Start by sending exit surveys, and then move on to win-back campaigns.
Does your health club or wellness facility offer corporate membership programs? You can segment your list even further by targeting other businesses—or existing corporate clients. We’ll be around to help you at every step.
Elevate Your Fitness and Wellness Company with Targeted Mailing Lists
To engage the people who would benefit most from your health and wellness services, you’ll want to connect with different segments of your target audience. Lead generation and better member relationships are just the beginning.
Investing in specialized mailing lists will make your business more successful—and help your gym or wellness center grow. Connect with current members and customers, and inspire new ones, with BuyLists.com by AccuZIP. Our simple interface, real-time lead counts, and extensive filters will deliver results in no time.
Ready to get started? Order your direct mail list now for only $0.03 per address. In the meantime, please contact us with questions or for more information.