7 Reasons to Use Targeted Mailing Lists in Real Estate Marketing
Many real estate agents struggle to showcase their services.
With over 2 million licensed realtors in the U.S., the competition is steep. To reach a strong pool of buyers and sellers, you need to stand out from your competition. You'll also want to connect with the right people in your area.
This is where targeted mailing lists come in. Direct mail marketing offers a 29% ROI, but the process isn't quite as simple as reaching out to everyone in your zip code. You can take things a step further by making sure your address lists are targeted.
What Is Targeted Direct Mail Marketing?
Direct mail marketing helps realtors showcase their services to clients. Agents use this $13.2 billion strategy to reach prospects where they're most comfortable: at home!
Yet targeting your mailing lists is essential. Instead of focusing on a specific area and calling it a day, you can narrow down your audience even more.
Say you have a listing with a massive fenced backyard and a playset in great condition. The property won't be a good fit for just anyone, right? You'll probably want to target families with young kids, at least one pet, and a certain income range. And chances are, you'll want to steer clear of seniors approaching retirement.
This is how targeted mailing lists can help your business. The idea is to find a mailing list service that lets you get specific and personal.
Why Should Realtors Use Targeted Mailing Lists?
Real estate agents should absolutely prioritize their business and consumer mailing lists in 2024.
Here are seven benefits of targeting the right prospects in your direct mail marketing:
- Reach new audiences
Most realtors want to be the go-to agent in their community. This doesn't end by focusing on a certain geographic location. You need to make each list unique by targeting hobbies, age ranges, and relationship statuses. What better way to connect with the best people for each listing?
- Retain past clients
A tailored loyalty program is the key to lasting relationships. Those newlyweds who worked with you to buy starter homes over the last few years? They may have families now and feel ready to upgrade. To boost your customer retention, aim to target different demographics of people, including past clients.
- Get more bang for your buck
Reaching out to everyone and their mother isn't cost-effective. By narrowing your filters and creating customer lists based on your exact goals, you can lower your marketing spend. Aim to stay small and specific as much as you can. That way you can focus on the right people—each and every time.
- Get a better response
With targeted mailing lists, you'll simply attract a better response. This is because your mailers will be going to people who actually care about what you're sending them. For instance, instead of reaching out to businesses and consumers simultaneously, you can create designated lists for each segment.
- Find your ideal audience
Maybe you're an agent who specializes in a certain customer profile. Say, for example, that you've sold a staggering number of homes to doctors in your area. By targeting high-earning buyers and sellers in the medical field, you'll become your city's must-have realtor in that industry.
- Test campaigns to optimize results
It can be tough to evaluate a campaign that isn't targeted. But by segmenting prospects, you can accurately gauge what's working. Say you build a list of 30-something renters in an expensive city. If, suddenly, those prospects show interest in your nearby condo listings, you'll know your efforts paid off.
- Build trust
It's simple: in real estate, targeted mailing lists inspire trust. You wouldn't want to send a long-time homeowner a flyer highlighting the benefits of buying over renting. And you certainly wouldn't want to send lower-income people a postcard for a million-dollar property!
So target your mailing lists, and rest easy knowing you've done your research. This will help you connect with your community and bolster your reputation. The business you gain is simply an added bonus.
Ready to Build Your Real Estate Mailing List?
We understand how hard running a real estate business can be.
Fortunately, buying targeted mailing lists is easy. Elevate your client acquisition, and improve your address lists with BuyLists.com by AccuZIP. With our seamless interface and real-time lead counts, connecting with buyers and sellers has never been this simple.
Order your direct mail list now for only $0.03 per address. And of course, please contact us with questions or for more information.